To overcome the difficulty of changing organizational culture, Ferrazzi Greenlight developed a behavior engineering approach based on coaching high-return practices until they become individual and eventually organizational habits. Our conversations start with, “What behaviors, if changed, among which fewest people in your company, will deliver the highest return on your strategy?” Our transformative methodology, the FG way, has emancipated cultures stymied by silos and hierarchies to become agile, collaborative and empowering. 

The FG Way Methodology

FG Way
















What distinguishes our approach:

  • Focus on cascading behavior change using the highest-return practices

  • We develop both top-down organizational and individual commitment

  • We build a community of role models to drive change momentum

  • Our multi-tiered coaching develops and sustain best practices by making them habits